Southern beeblossom (Oenothera simulans) is an herbaceous, perennial wildflower that blooms in the spring and continues to flower throughout the summer. 

 

Its wispy, wand-like stems reach up to six feet tall and are topped with clusters of white flowers, which turn pink a day after emerging. As its common name suggests, Southern beeblossom attracts a variety of pollinators including bees, butterflies, and moths.

 

A member of the evening primrose family, beeblossom flowers open in the evening and are consequently pollinated by specialized nighttime foragers. Southern beeblossom is naturally found in open, dry areas throughout Florida. It’s a drought-tolerant, no-fuss option that adds diversity and interest to any full-sun pollinator or wildflower garden.