Sanibel Sea School’s “The Water’s Fine” visitor marketing campaign won a Visit Florida Silver Flagler Award at the 2025 Florida Governor’s Conference on Tourism on Aug. 27-29! 

The production of the campaign was made possible thanks to a 2023-24 TDC Attractions Marketing grant. It was part of an integrated marketing campaign created by Outlier Brands to increase visitor awareness of Sanibel Sea School’s immersive and unique program offerings.

The Flagler Awards is an annual statewide competition recognizing outstanding Florida tourism marketing. Visit Florida created the awards to pay tribute to the determined efforts of those who use their skill, resourcefulness, creativity, and innovative spirit to market Florida to the world.

Watch one of the videos featured in the campaign that had a reach of 218,000 through social media, and more than 142,000 viewers through TV and streaming ads. 

The goal of the county’s TDC Attractions Marketing grant program is to enhance the visitor experience and encourage repeat visitations through advertising promotions and the creative dissemination of information regarding unique experiences in Lee County.

See all 2025 Flagler Award winners >>>